Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design is so simple, that’s why it is so complicated.

Paul Rand


True originality consists not in a new manner but in a new vision.

Edith Wharton


Design must seduce, shape, and perhaps more importantly, evoke an emotional response.

April Greiman


Order is the pleasure of reason; but disorder is the delight of the imagination.

Paul Claudel.


Recognizing the need is the primary condition for design.

Charles Eames


Design consists in adapting products to the circumstances which are assigned to, and this means adapting them to the new circumstances. In a changing world, products also need to change.

Otl Aicher